Brands like Tide are a big reason why fabric and home care accounts for 35% of corporate sales.

Sales in Happi's areas of interest rose nearly 7%. Corporate sales rose 5% to $80.2 billion on a 2% increase in unit volume. By region, volume increased mid- single digits in North America and Latin America, increased low single digits in Asia Pacific and IMEA. Volume in Europe was unchanged and decreased mid- single digits in Greater China.

By category, fabric & home care accounted for 35% of sales; followed by baby, feminine & family care (25%), beauty (18%), health care (14%) and grooming (8%). Net earnings increase 3% to $14.8 billion. P&G said sales growth was driven by a high single digit increase in health care, mid-single digit increases in fabric & home care, and baby, feminine & family care and low single digit increases in beauty and grooming.

CEO Jon Moeller credits the gains, in part, to P&G's focus on market-leading, premium products. Speaking at Cornell University, his alma mater, Moeller said the strategy evolved after he became CFO. P&G moved away from "flavors, fragrances and fashion," to high- performance, daily-use products. The result is that P&G exited six product categories and reduced the number of brands from 170 to 65.

Brands like Tide are a big reason why fabric and home care accounts for 35% of corporate sales.

Sales in Happi's areas of interest rose nearly 7%. Corporate sales rose 5% to $80.2 billion on a 2% increase in unit volume. By region, volume increased mid- single digits in North America and Latin America, increased low single digits in Asia Pacific and IMEA. Volume in Europe was unchanged and decreased mid- single digits in Greater China.

By category, fabric & home care accounted for 35% of sales; followed by baby, feminine & family care (25%), beauty (18%), health care (14%) and grooming (8%). Net earnings increase 3% to $14.8 billion. P&G said sales growth was driven by a high single digit increase in health care, mid-single digit increases in fabric & home care, and baby, feminine & family care and low single digit increases in beauty and grooming.

CEO Jon Moeller credits the gains, in part, to P&G's focus on market-leading, premium products. Speaking at Cornell University, his alma mater, Moeller said the strategy evolved after he became CFO. P&G moved away from "flavors, fragrances and fashion," to high- performance, daily-use products. The result is that P&G exited six product categories and reduced the number of brands from 170 to 65.